Newshore and Renacen have signed a strategic agreement whereby, newshore_booking, the LCC industry's leading digital retailing solution, will incorporate the 3D virtual reality capabilities of the Crystal Cabin Award and German Design Award winner technology 3D SeatMap^VR.

“newshore_booking is designed for a demanding customer, who wants to customize the product they offer, and 3D SeatMap^VR increases the value of our solution because it allows customers to preview the value of what they buy, in this case, the booked seat" said Roger Solé, Newshore’s Manager.

"Our clients have reported huge increases in the sale of ancilliaries, not only in short-haul flights but also and especially in long-haul, where pre-visualizing the seat is highly appreciated and boosts upgrades. Other indicators, such as brand engagement or booking flow drop-out have also improved significantly." affirms Diego Cachero, CEO of Renacen.

About Newshore

Newshore is a technology consultancy firm serving the airline industry. With a team of over 100 IT professionals, headquarters in Barcelona (Spain) and production centers in Colombia and the Philippines. Newshore delivers e-commerce solutions to low cost carriers (LCC) and hybrid airlines all over the world, boosting their revenues while keeping their operational costs low.

About Renacen

Renacen is a Spanish company with more than 8 years of experience in advanced user interfaces, web technologies, 3D and IoT. They are the creators of 3D SeatMap^VR, technology that allows to know in 3D 360º the interior of an airplane from the chosen seat during the booking process, improving among others the sale of special seats, emergency exit seats and upgrades, and offering a disruptive user experience. With headquarters in Badajoz, they have offices in Madrid, Cádiz and México too.